Pink Floyd...Baking...Nuclear Weapons...and white water rafting... youtube.com/watch?v=3Knv6D…
My real skill is the ability to see the bigger picture – to understand what people want to watch, read, share or play with, and why. I’m a creative problem solver specialising in digital and integrated advertising.
I’m fascinated by the way people interact with brands, and how tone of voice and a good turn of phrase can help shape brand identity. I get a kick out of creating experiences that captivate a brand’s target audience and also solve business problems
I also have a knack for integrating digital creative with the real world, so that online branding works seamlessly with offline. I have extensive experience coming up with ideas and seeing projects through from initial strategy all the way out the door.
I come with six years’ experience in some of the top ad agencies and networks worldwide, including Colenso BBDO in Auckland (the most awarded agency in Australasia) and Wunderman in London (the godfather of digital and direct).
As a New Zealander who’s lived in London, I’ve had the opportunity to work on some fantastic international brands like Ford, Pringles, Barclays Bank, Orange, Tesco, Nokia and more. Likewise, I’m familiar with great Kiwi brands like TVNZ, Frucor, Sanitarium, Tip Top, Fonterra, Farmers, Vodafone NZ, Westpac and Burger King, to name just a few.
The internet and I grew up together, fell in love in the early days and have never spent long apart. So, the online world informs what I do, how I think and what I create. I’ve always got my eye on the latest innovations on the digital landscape and I like to share my discoveries around.