BNZ / YouMoney

The brief

BNZ had completely redesigned their internet banking and come up with a new, intuitive interface that was very visual. It allowed customers to drag and drop icons to move their money between accounts, personalise their accounts with nicknames and images, set savings goals and find transactions in a flash with improved search functionality. They needed a complete through-the-line campaign to launch this new product, which they called YouMoney. And they wanted to target students and youth with their initial launch.

TVCs

Online demo video

Website module

YouMoneyWeb001

Banners

In store Poster