Westpac / Bakeworks

The idea

We chose gluten-free baking company ‘Bakeworks’ to showcase one of Westpac’s many small business success stories. To show the extent of Westpac’s support for Bakeworks, we covered the New Zealand Herald’s Sunday magazine in a message made from lovingly hand-baked lavender shortbread typography made to a Bakeworks recipe.

Front:

Reverse:

Inside: