Visa / Early Encounters

The idea

For the exhibition about early encounters between European settlers and indigenous Maori people, we decided to welcome the visitors to our National Museum, Te Papa, by covering the automatic front doors in a giant hongi – a traditional Maori greeting where people come together and touch noses in a sign of mutual respect and friendship. This raised awareness of Visa’s sponsorship of the exhibition and the $10,000 prize draw promotion they were running.